Posted by on Jul 3, 2012 in Advertising Awards, Regular Posts |

ADrenalinas Advertising Festival: Advertising Truth Campaign

Amazing Campaign highlighting the truth about Advertising by the ADrenalinas Advertising Festival. Do share your views in the comments below:

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Posted by on May 31, 2012 in Advertising |

Coca-Cola : Smiley Ad

Coca Cola Smiley Print Ad

Keep it simple has always been a golden rule in advertising. With this print ad for Coca-Cola they are spot on. In line with the ‘open happiness’ campaign they didn’t have to search far to find inspiration. There is even happiness to be found in the Coca-Cola logo.

Source: Creative Criminals

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Posted by on Sep 15, 2011 in Mobile Applications, Mobile Marketing, Research & Stats, Trends & Insights |

INFOGRAPHIC: Mobile Commerce

The Mobile Market is Huge, and Mobile Apps and Advertising have a promising growth. Socialcast made this pretty infographic with stats on Mobile Applications, Advertising and Mobile Commerce. Some of the key stats include:-

  • 50 Billion Apps will be downloaded in 2012 alone
  • 24% prefer to pay via credit card for mobile purchases
  • $38 billion estimated revenue from app purchases in 2012 by Forrester
Check the infographic here and share with your friends!
Mobile Commerce & Apps
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Posted by on Sep 9, 2011 in Research & Stats, Social Media Marketing, Trends & Insights |

INFOGRAPHIC: ROI of Social Media

The guys from MDG Advertising have made a brilliant infographic highlighting all the statistics of returns on Social Media. A few key results are:

  • 73% of companies plan to increase their social networking through Twitter (77% YouTube, 75% Facebook)
  • 96% of CMOs are starting to look beyond sales and web metrics when gauging the value of social media campaigns
  • 76% of businesses are using social networking for business objectives, and 55% of them increased their social media budgets in 2011
ROI of Social Media
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Posted by on Aug 14, 2011 in Mobile Applications, Research & Stats, Trends & Insights |

INFOGRAPHIC: 38% Smartphone users say they cannot survive without Mobile Apps

 

When the smartphone came around, we started a new era in online activity. The amount of online time in our lives skyrocketed, and we started doing pretty much everything on the Internet. We pretty much never logged out. Downtime was cut to a minimum, and even after we left the office, we continued to work like maniacs just to please the boss in hopes of a raise or even a promotion. If you are a freelancer or business owner, you definitely know what I am talking about.

SocialCast, has released a new infographic about the Mobile Workforce. You can click on the image to enlarge it:

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