2012 was a crazy year and looking at the number of posts, you can judge it was a busy one for me. Today, I thought of compiling the 10 best campaigns of 2012 according to my opinion. Please have a look and share the post with your friends.
Tell me your favorite one in the comments. 
To mark the start of summer, Strongbow joined forces with legendary surfing filmmaker Jack McCoy (Endless Summer II), Bali Strickland and Eugene Tan (Aquabumps) to capture Australia’s largest glow in the dark surf attempt at Bondi Beach. On summer’s eve, 17 Strongbow surfers descended on Bondi Beach in custom made glow-in-the-dark surfboards and wetsuits as an official “welcome to summer” for Strongbow. Channel 10′s Bondi Rescue lifeguards, Corey Oliver and Andrew Reid, were among the surfers taking part. Hundreds of onlookers lined the beach and the Bondi Icebergs balcony to catch a glimpse of the spectacle.
The guys over at Rounds have been researching a lot around the social networking gaming industry, and they created a truly awesome and informative infographic about the evolution of social gaming.This infographic will take you from the early stages of gaming in 1972 to today’s billion dollar gaming industry, and all within this infographic. One of the most successful social media games is of course FarmVille, but there are countless of other games that are bagging money by the boatload. If you have ever played a social game, you know exactly how addictive those games are. That is exactly why social gaming is such a huge industry. What would you say are the most addictive social games and why do you think you keep playing them? Have a look at the infographic below, and click to enlarge it.
[Sources: BitRebels]
Israeli agency pH Creative is claiming that they have done the first creative campaign on Google+
Inspirational video with a lot of useful tips, most of them which I already follow. Sit back and Enjoy:
Intel got this Youtube Takeover and made a Game within a video integrated to Facebook Connect for Asian-Pacific countries. Click on this image to play it:
DIESEL partnered with Fullsix, an European Marketing Communications group and implemented this new concept of liking a page via QR codes. They executed it in their stores across Madrid, Spain where people browsing through the products can scan the code and ‘LIKE’ the Product which is then shared on the wall. This lets the user’s friends know that they’re shopping at DIESEL.
This could be a major development which many brands could start executing and soon spamming our news feeds with links to their products. Imagine the possibilities of getting a discount if you like the product, etc. if implemented with more ideas. Aren’t we all waiting for this? Let me know your comments below.
To engage the young Tunisian men with limited budget, AXE & Ogilvy Tunisia created an app which allowed users to twist their relationship status with multiple partners.
Social Memories, an application just launched by Deutsche Post DHL generates and visualizes information and data out of your Facebook account. Its a nice crisp app which lets you customize many options and then post it with your friends or order it as a book.
You can check the application out here, and also watch a video preview below:
YouTube has recently announced that it will be streaming the live broadcast of Royal Wedding between Britain’s Prince William and Catherine Middleton. They have already setup up a new channel for the live feed at http://www.youtube.com/theroyalchannel. The channel already has some videos including the book invitation and other preparations which already has passed 10 million upload views.
