See this interesting video by Nielsen India on how social media is going to change the way Indian consumers are connecting & engaging with each other and what it means for marketers in the APAC region to target this demographic.
This video infographic shows all the latest facts & figures about social media in 2011. Have a look below:
Today, search on the web is the principal influence consumers use to purchase a product or service. Depending on the consumer, they might turn to their friends on Facebook or search the web using Google. If a company has a brand to sell, they should know what social media channels they need to be using to reach their audience and the company’s SEO needs to be impeccable.
This infographic is brought to you by M Booth and Beyond. It analyzes the similarities and differences between high and low sharers when it comes to different purchasing decisions. High sharers are 3 times more likely to recommend a product than low sharers. Are you a high sharer or low sharer?
Coke and agency Publicis E-Dologic after doing the Facebook Village earlier now created a wonderful recycling campaign using facebook places. They added over 10,000 recycle bins locations to the Facebook Places system, so people could find a Recycle bin nearby at anytime. The person who checked into the most recycling sites was crowned Coke’s Recycling King. Thousands participated and shared the recycling experience with their friends by checking in and uploading photos. Have a look at the video below:
Sometimes Twitter feels like a battle against the clock. You’ve got a great link to share, but do you send it out right when you find it to be one of the first to jump on it, or do you wait until you think more of your followers will be online?
This infographic from Lemon.ly will show you when the majority of tweets are posted, what times see the most engagement, and other interesting facts about timing on Twitter.
Nielsen just published their Social Media Report for Q3 of 2011. Some of the key stats are:
The guys from MDG Advertising have made a brilliant infographic highlighting all the statistics of returns on Social Media. A few key results are:
What is it with Facebook fans that make them so much more interactive and engaging? Well, it can be explained simply by looking at this infographic called The Anatomy Of A Facebook Fan by MoonToast. It really penetrates the different levels of Facebook fans and gives you the inner details of how a fan works, and how things spread through their engagement. We often see a more instant trend when one of our articles goes viral on Facebook rather than when one article is tweeted on Twitter by a “super tweeter” with a lot of influence. The “staying power” of a Like on Facebook seems to last a little longer compared to a super tweet. It of course has to do with the speed of the social network “wall” in question, and that’s really the only way to explain it. Have a look at this infographic, and you will probably know everything there is to know about a Facebook fan:
The guys over at Rounds have been researching a lot around the social networking gaming industry, and they created a truly awesome and informative infographic about the evolution of social gaming.This infographic will take you from the early stages of gaming in 1972 to today’s billion dollar gaming industry, and all within this infographic. One of the most successful social media games is of course FarmVille, but there are countless of other games that are bagging money by the boatload. If you have ever played a social game, you know exactly how addictive those games are. That is exactly why social gaming is such a huge industry. What would you say are the most addictive social games and why do you think you keep playing them? Have a look at the infographic below, and click to enlarge it.
[Sources: BitRebels]
Aspiring interns with mad Facebook skillz should listen up, as your next place of employment could be at decorated digitalistas, R/GA. They have developed a new Facebook App which accesses your Facebook Account if you allow the app, when you apply for an internship to the agency. After allowing the app, it asked summer internship candidates to allow it to post three questions to their Facebook wall—not for them to answer, but for their friends to answer. It gave the agency a more complete picture of the candidates. With thousands of answers posted, they discovered some of the most young, social media savvy minds around. You can watch the video and case-study here:
