INFOGRAPHIC: Inside Look at the Social Consumer

Today, search on the web is the principal influence consumers use to purchase a product or service. Depending on the consumer, they might turn to their friends on Facebook or search the web using Google. If a company has a brand to sell, they should know what social media channels they need to be using to reach their audience and the company’s SEO needs to be impeccable.

This infographic is brought to you by M Booth and Beyond. It analyzes the similarities and differences between high and low sharers when it comes to different purchasing decisions. High sharers are 3 times more likely to recommend a product than low sharers. Are you a high sharer or low sharer?