2012 was a crazy year and looking at the number of posts, you can judge it was a busy one for me. Today, I thought of compiling the 10 best campaigns of 2012 according to my opinion. Please have a look and share the post with your friends.
Tell me your favorite one in the comments. 
Every week, someone in Sweden is @Sweden: sole ruler of the world’s most democratic Twitter account. For seven days, he or she shares their everyday life, private opinions and general reflections. After that, someone else does the same — but differently.
The response was overwhelming. Sweden attracted over 25 000 followers from 120 countries and started thousands of conversations. Featured in all major media globally for a PR value above $19,800,000. Not only that but it won the Grand Prix at Cannes 2012.
Watch the case study here:
GOLD in Digital Any Other: “Curators od Sweeden”. from Art Directors Club of Europe on Vimeo.
Being a part of the MTV Team, I just wanted to share the MTV Roadies 8 Case Study:
Intel & Toshiba have teamed up for what they call Hollywood’s first social film called INSIDE made by the Director of Disturbia starring Emmy Rossum and YOU. There’s not much information, except on the website where they say it will be a live entertainment experience blending film and social media. Will be interesting to watch when it releases on July 25th.
Nike Indonesia created a social installation to give football fans a voice so they can express themselves. A user could submit message for their team/player on facebook or with a #hashtag and those messages would come real-time on LED Displays at the football field. Result was over 7,000 posts throughout the tournament.
Nike has launched a new game called Zuperfly to tap into famous footballer Zlatan Ibrahimovich’s 1 million likes by using Facebook Connect and a Camera attached to his head to show you what it feels like to be a footballer. As you progress through the game it allows you to choose different options from dribbling to shooting and at the end it actually produces a video that you can share with your friends via Facebook or Twitter.
You can access the game here:
http://www.zlatanzuperfly.com/
