Volkswagen BlueMotion: Real Time Roulette

 

Volkswagen is known for some really innovative online stuff. This time they turned a Norway road into a real time game of roulette using Google Maps. In order to highlight the main feature of the new Golf BlueMotion car (it’s low fuel consumption), in a meaningful and memorable way to consumers, Volkswagen created the BlueMotion Roulette game. To do this they drove a Golf BlueMotion up Norway’s route E6 on a single tank of diesel and encouraged users to bet on when the car would run out of fuel. The winner would get the car.

Perrier Interactive Youtube Takeover

Perrier have just launched a pretty stunning campaign on Youtube that incorporates the concept of group buying, only turning it into group viewing. Their new Youtube channel features a video of a club scene, accompanied by a thermometer on the right hand side. The more that people watch the video, the more scenes will get unlocked and the hotter the video will become. This seems to be the first experience of its kind and calls on people to share the channel not only to pass on something cool to their friends, but to actually get more out of the experience for themselves. Click on the image below to check the channel:

Fast Five Youtube Takeover

Vin Diesel and the crew are back again in the fifth series of Fast and the Furious. To promote its UK Launch, they have taken over Youtube, here you go with the link and watch some explosions and flying cars.

http://www.youtube.com/universalpicturesuk