2012 was a crazy year and looking at the number of posts, you can judge it was a busy one for me. Today, I thought of compiling the 10 best campaigns of 2012 according to my opinion. Please have a look and share the post with your friends.
Claro, the biggest mobile phone company in Latin America, launched a series of posters using typography to remind drivers about the dangers of texting while driving.
Traffic accidents due to texting while driving are increasing at the same rate as smartphone sales in Brazil. The letters A, S, I and T are presented in ways that show the impact one letter can have on the lives of drivers and people surrounding them.
The Portuguese message, “Basta uma letra. Enquanto dirige, não envie torpedos”, translated in English, “One letter is all it takes. Don’t text and drive”. The posters were displayed in more than 1,000 Claro stores and people started talking about it on Facebook, blogs and websites. The campaign won a Gold Press Lion and Bronze Outdoor Lion at Cannes International Festival of Creativity.
Every week, someone in Sweden is @Sweden: sole ruler of the world’s most democratic Twitter account. For seven days, he or she shares their everyday life, private opinions and general reflections. After that, someone else does the same — but differently.
The response was overwhelming. Sweden attracted over 25 000 followers from 120 countries and started thousands of conversations. Featured in all major media globally for a PR value above $19,800,000. Not only that but it won the Grand Prix at Cannes 2012.
When we see any Security camera footage we always witness a negative incident – a robbery, theft, attack, shooting and other acts of crime. What about the positive side, these cameras are on throughout the day, even when positive things are happening in front of the camera. Coke has created this montage of positive footages found in security camera’s across the globe. Have a look at it, and share the bright side of life!
Coke and agency Publicis E-Dologic after doing the Facebook Village earlier now created a wonderful recycling campaign using facebook places. They added over 10,000 recycle bins locations to the Facebook Places system, so people could find a Recycle bin nearby at anytime. The person who checked into the most recycling sites was crowned Coke’s Recycling King. Thousands participated and shared the recycling experience with their friends by checking in and uploading photos. Have a look at the video below:
So you’ve built a brilliant new app for your hotel booking site and you want the whole world to know just how fast it is as well as booking their accommodation through the app. Where do you start your marketing campaign? Well about 20,000 feet up in a airplane with veteran parachute jumper JT Holmes holding a phone and ready to jump out and book his hotel while he free fals at over 150 mph. Not only does JT have to worry about booking the hotel but he also literally lands on the beach and makes sure that his booking has made it through the system. Nobody has any idea what the editing was like on this video and if the app actually worked but this is a brilliant creative concept that gets the core message about speed across brilliantly. As more and more people decide to use their mobile devices to access travel plans mobile is a key market for booking sites to tap in to and this video should explode with views increasing downloads and giving people access to the 150,000 hotels on Hotels.com. The other thing worth noticing here is that because of the quality of camera (a $300 Go Pro) the cost of this promotional video would not have been sky high (see what I did there) but the quality is still outstanding. Smart move and it makes me want to go and check out their app so it’s a job well done.
Volkswagen is known for some really innovative online stuff. This time they turned a Norway road into a real time game of roulette using Google Maps. In order to highlight the main feature of the new Golf BlueMotion car (it’s low fuel consumption), in a meaningful and memorable way to consumers, Volkswagen created the BlueMotion Roulette game. To do this they drove a Golf BlueMotion up Norway’s route E6 on a single tank of diesel and encouraged users to bet on when the car would run out of fuel. The winner would get the car.
As part of whisky brand Ballantine’s “Leave an Impression” campaign, Paris-based tattoo artist Karl Marc seared a QR code onto his friend Marco’s chest.
Marc says the whisky company approached him and asked if he would be interested in executing the tattoo — a QR code that unlocked an animation when scanned — via a live stream on the brand’s Facebook Page. The brand is doing similar events with other artists, from ice sculptors to graffiti artists.
“The video was made during four hours, all live, with no breaks or interruptions,” Marc says. “I had a camera strapped to my head as well as microphones and battery packs. We didn’t know if the Matrix code would actually work right up to the very end. It worked on paper, but would it work as a tattoo?”
Judging by the video above, the tat was a success.
“What makes this tattoo special is not just that it links to an animation,” Marc says. “It’s that we will be able to change the animation as time goes on. As Marco grows older and his ideas change, we can create new animations that link to the Matrix Code.”
You’re probably wondering if the tat is fake — after all, that Facebook friend tattoo turned out to be an advertising campaign, as did the Ray-Ban tattoo. But Marc says that the ink is the real deal. And it does seems likely. There’s no hidden viral agenda here: Ballantine’s hosted the live stream of the process on its brand page.
Marc says he’s been getting a lot of requests lately for QR code tats, and he told us that he will be working with a company called MIYU productions on more ink of this ilk.