@JesseDee always comes up with awesome presentations, and this time he came up with 100 beautiful slides, and 100 awesome bullet points from Cannes Advertising Festival. Have a look at these awesome slides:
Perrier have just launched a pretty stunning campaign on Youtube that incorporates the concept of group buying, only turning it into group viewing. Their new Youtube channel features a video of a club scene, accompanied by a thermometer on the right hand side. The more that people watch the video, the more scenes will get unlocked and the hotter the video will become. This seems to be the first experience of its kind and calls on people to share the channel not only to pass on something cool to their friends, but to actually get more out of the experience for themselves. Click on the image below to check the channel:
Many marketers think social media is a cheaper alternative, of course, it’s free to establish a presence on social networks, but if you want to do it right and hire the right people to help you, it’s the wrong assumption to think it’s cheap.
Focus.com has presented an infographic and following are the key findings:
The main benefit of social media is customer engagement
On average, a Facebook fan spends additional $71.84 on products than non-fans
The value of a Twitter follower is bigger than cost per follower
Here is the infographic, let me know your views in the comments below:
Here’s an augmented reality show for kids, brought to you by Proje Calide, an Interactive Agency based in Istanbul. As part of a global re-brand the kids channel Cartoon Network introduced a new look to their users. Cartoon Network Turkey tasked Proje Calide to create and manage all of their interactive properties including their website. Proje Calide designed and built the site to be a gaming based social network for children.
La Senza bring a wonderful campaign for its summer collection; for all the guys out there this is gratuitous new promo for La Senza bikinis. Enjoy (see interviews with the girls by clicking here)
The song for the ad is called Punching In a Dream, by The Naked and Famous
To find out more visit: http://www.clublasenza.co.uk
To engage the young Tunisian men with limited budget, AXE & Ogilvy Tunisia created an app which allowed users to twist their relationship status with multiple partners.
Apple’s new ad shown below explains the meaning of iPad 2 to different people and surely it makes an emotional connect with a broad range of audience. The work by TBWA is crisp and powerful, have a look at it:
