2012 was a crazy year and looking at the number of posts, you can judge it was a busy one for me. Today, I thought of compiling the 10 best campaigns of 2012 according to my opinion. Please have a look and share the post with your friends.
Tell me your favorite one in the comments. 
Marketo posted this infographic, visualizing the difference between right brain vs. left brain marketing. As they write: “Psychologists and personality theorists have long believed there to be differences between the right and the left side of the brain. The right side of your brain is responsible for creativity, while the left side handles the details and implementation. The left side is analytical while the right side is artistic.”
Frankly, the infographic feels quite dated. If you’re pure right brain or left brain marketer in today’s market environment, you will fail. Pure art with no science attached to it lacks effectiveness. Pure science with no art lacks emotion and passion. You need both sides of the brain to succeed.
Claro, the biggest mobile phone company in Latin America, launched a series of posters using typography to remind drivers about the dangers of texting while driving.
Traffic accidents due to texting while driving are increasing at the same rate as smartphone sales in Brazil. The letters A, S, I and T are presented in ways that show the impact one letter can have on the lives of drivers and people surrounding them.
The Portuguese message, “Basta uma letra. Enquanto dirige, não envie torpedos”, translated in English, “One letter is all it takes. Don’t text and drive”. The posters were displayed in more than 1,000 Claro stores and people started talking about it on Facebook, blogs and websites. The campaign won a Gold Press Lion and Bronze Outdoor Lion at Cannes International Festival of Creativity.
Every week, someone in Sweden is @Sweden: sole ruler of the world’s most democratic Twitter account. For seven days, he or she shares their everyday life, private opinions and general reflections. After that, someone else does the same — but differently.
The response was overwhelming. Sweden attracted over 25 000 followers from 120 countries and started thousands of conversations. Featured in all major media globally for a PR value above $19,800,000. Not only that but it won the Grand Prix at Cannes 2012.
Watch the case study here:
GOLD in Digital Any Other: “Curators od Sweeden”. from Art Directors Club of Europe on Vimeo.
When we see any Security camera footage we always witness a negative incident – a robbery, theft, attack, shooting and other acts of crime. What about the positive side, these cameras are on throughout the day, even when positive things are happening in front of the camera. Coke has created this montage of positive footages found in security camera’s across the globe. Have a look at it, and share the bright side of life!
Keep it simple has always been a golden rule in advertising. With this print ad for Coca-Cola they are spot on. In line with the ‘open happiness’ campaign they didn’t have to search far to find inspiration. There is even happiness to be found in the Coca-Cola logo.
Source: Creative Criminals
Lovely billboard work from Leo Burnett for McDonalds, simple yellow billboard spotlights pointing skyward that can be seen from up to 3 miles away, with the copy “Best Fries on the Planet”.
Pretty infographic made by The Big Orange Slide about the anatomy of an Agency.
Everyone uses services like WeTransfer, YouSendit, etc to send huge files over e-mail. Opel came up with a creative idea, to promote the Opel Movano Van range, McCannLowe created a banner that is both useful and innovative : working just like websites such as YouSendIt or WeTransfer, the banner allows to upload up to 2 GigaBytes of file in the rear of the van and send it to someone accross the web… who’ll then receive an email to download the file and learn about the Opel Movano.
Watch the case study video here:
Loved this new ad by Durex showcasing an interesting theory: