Posted by on Jul 4, 2012 in Advertising |

Right Brain vs. Left Brain Marketer

Marketo posted this infographic, visualizing the difference between right brain vs. left brain marketing. As they write: “Psychologists and personality theorists have long believed there to be differences between the right and the left side of the brain. The right side of your brain is responsible for creativity, while the left side handles the details and implementation. The left side is analytical while the right side is artistic.”

Frankly, the infographic feels quite dated. If you’re pure right brain or left brain marketer in today’s market environment, you will fail. Pure art with no science attached to it lacks effectiveness. Pure science with no art lacks emotion and passion. You need both sides of the brain to succeed.

 

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Posted by on Jul 3, 2012 in Advertising Awards, Regular Posts |

ADrenalinas Advertising Festival: Advertising Truth Campaign

Amazing Campaign highlighting the truth about Advertising by the ADrenalinas Advertising Festival. Do share your views in the comments below:

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Posted by on Jul 3, 2012 in Advertising, Awesome Campaigns |

One Letter is All it Takes!

Claro, the biggest mobile phone company in Latin America, launched a series of posters using typography to remind drivers about the dangers of texting while driving.

Traffic accidents due to texting while driving are increasing at the same rate as smartphone sales in Brazil. The letters A, S, I and T are presented in ways that show the impact one letter can have on the lives of drivers and people surrounding them.

The Portuguese message, “Basta uma letra. Enquanto dirige, não envie torpedos”, translated in English, “One letter is all it takes. Don’t text and drive”. The posters were displayed in more than 1,000 Claro stores and people started talking about it on Facebook, blogs and websites. The campaign won a Gold Press Lion and Bronze Outdoor Lion at Cannes International Festival of Creativity.

 

 

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