Best of Cannes 2012 in 100 Slides

We all love presentations crafted by Jesse Desjardins. And when it comes to the world’s biggest advertising festival, you’re bound to gain a lot of insights and knowledge and interact with amazing people at Cannes. Last year we compiled Jesse’s 100 Beautiful Slides at Cannes 2011 presentation, and he is back this year with a fresh set. Have a look:

Curators of @Sweden – Case Study

Every week, someone in Sweden is @Sweden: sole ruler of the world’s most democratic Twitter account. For seven days, he or she shares their everyday life, private opinions and general reflections. After that, someone else does the same — but differently.

The response was overwhelming. Sweden attracted over 25 000 followers from 120 countries and started thousands of conversations. Featured in all major media globally for a PR value above $19,800,000. Not only that but it won the Grand Prix at Cannes 2012.

Watch the case study here:

GOLD in Digital Any Other: “Curators od Sweeden”. from Art Directors Club of Europe on Vimeo.

Coca-Cola: Positive Footage from Security Cameras

When we see any Security camera footage we always witness a negative incident – a robbery, theft, attack, shooting and other acts of crime. What about the positive side, these cameras are on throughout the day, even when positive things are happening in front of the camera. Coke has created this montage of positive footages found in security camera’s across the globe. Have a look at it, and share the bright side of life!