INFOGRAPHIC: Inside Look at the Social Consumer

Today, search on the web is the principal influence consumers use to purchase a product or service. Depending on the consumer, they might turn to their friends on Facebook or search the web using Google. If a company has a brand to sell, they should know what social media channels they need to be using to reach their audience and the company’s SEO needs to be impeccable.

This infographic is brought to you by M Booth and Beyond. It analyzes the similarities and differences between high and low sharers when it comes to different purchasing decisions. High sharers are 3 times more likely to recommend a product than low sharers. Are you a high sharer or low sharer?

INFOGRAPHIC: The Anatomy of an Agency

Pretty infographic made by The Big Orange Slide about the anatomy of an Agency.

Toyota’s Social Network Racer

By far, the best ever Facebook Integration in a Game. Brilliant execution, the game graphics are on standards of actual racing games, and I yet can’t believe everything was being executed in flash. So good is the game, and aptly named ‘Social Network Racer‘ by Toyota made by Japan agency – PARTY.

Many features like personalized tracks, friends tracks which you can compete with, photos and status updates between the game, etc. make it highly interactive. Watch this video for the customized race-track:

 

Also a screenshot of the friends integration in the game:

Don’t want to add any more words words, but definitely something you don’t wanna miss! This is something which will raise the bar in online gaming soon.

Here’s the link again:

http://apps.facebook.com/socialnetworkracer/

Opel Movano Banner : Case Study

Everyone uses services like WeTransfer, YouSendit, etc to send huge files over e-mail. Opel came up with a creative idea, to promote the Opel Movano Van range, McCannLowe created a banner that is both useful and innovative : working just like websites such as YouSendIt or WeTransfer, the banner allows to upload up to 2 GigaBytes of file in the rear of the van and send it to someone accross the web… who’ll then receive an email to download the file and learn about the Opel Movano.

Watch the case study video here:

 

Economics of Social Gaming

Mashable published a new infographic about the economcis of Social Gaming, and gave out a few really important statistics we were waiting to hear. A few key points are:

• $6 billion to be spent for virtual goods in 2013
• 70-80% of all mobile downloads are games
• Angry Birds has a reached a total 140 million downloads