Titan recently launched HTSE (Hi-Tech Self Energized) watches that run on light. To take the users close to the product experience Maxus Digital team has conceived a first of its kind concept in the world: World’s First mobile application Powered by LIGHT.
Users have to power the mobile app by pointing their mobile camera to a light source like a daylight, light bulb, computer display etc. An augmented realty feature was also provided so that the users can virtually place a HTSE collection of their choice on their wrist, capture the picture and share the same on social networks! Users can also check out the nearest store where they can find a HTSE watch through a GPS based store locator in the app. I think this is an interesting innovation and can be harnessed for other uses as well in the near future. You can have a look at the app in the video below: