AXE Auto Romeo

One of my favorite brands online – AXE just launched a new mobile app. Solves a simple problem of the typical AXE Man – handling multiple girls at any single time. The concept is, while you’re on a date with one, the app helps you flirt with the other girls by just feeding in a few points in advance. App can be downloaded for iPhone & Android by clicking here. Watch the video below to get an idea:

 

INFOGRAPHIC: NFC Technology

Wonderful Infographic explaining some of the innovative uses of NFC technology and predicting it’s future. For the advertising industry this is something that we have already started seeing a few innovative uses of (NFC enabled posters, facebook check-ins etc), and in the near future its only going to get better.

Source: Chris Rawlinson

Coca Cola: Facebook Places Recycling King

Coke and agency Publicis E-Dologic after doing the Facebook Village earlier now created a wonderful recycling campaign using facebook places. They added over 10,000 recycle bins locations to the Facebook Places system, so people could find a Recycle bin nearby at anytime. The person who checked into the most recycling sites was crowned Coke’s Recycling King. Thousands participated and shared the recycling experience with their friends by checking in and uploading photos. Have a look at the video below:

 

 

Best Time to Tweet [INFOGRAPHIC]

Sometimes Twitter feels like a battle against the clock. You’ve got a great link to share, but do you send it out right when you find it to be one of the first to jump on it, or do you wait until you think more of your followers will be online?

This infographic from Lemon.ly will show you when the majority of tweets are posted, what times see the most engagement, and other interesting facts about timing on Twitter.

INFOGRAPHIC: Mobile Commerce

The Mobile Market is Huge, and Mobile Apps and Advertising have a promising growth. Socialcast made this pretty infographic with stats on Mobile Applications, Advertising and Mobile Commerce. Some of the key stats include:-

• 50 Billion Apps will be downloaded in 2012 alone
• 24% prefer to pay via credit card for mobile purchases
• $38 billion estimated revenue from app purchases in 2012 by Forrester