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Volkswagen BlueMotion: Real Time Roulette

Posted by on Aug 24, 2011 in Awesome Campaigns, Awesome Concepts, Branded Entertainment |

 

Volkswagen is known for some really innovative online stuff. This time they turned a Norway road into a real time game of roulette using Google Maps. In order to highlight the main feature of the new Golf BlueMotion car (it’s low fuel consumption), in a meaningful and memorable way to consumers, Volkswagen created the BlueMotion Roulette game. To do this they drove a Golf BlueMotion up Norway’s route E6 on a single tank of diesel and encouraged users to bet on when the car would run out of fuel. The winner would get the car.

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