Perrier Interactive Youtube Takeover

Perrier have just launched a pretty stunning campaign on Youtube that incorporates the concept of group buying, only turning it into group viewing. Their new Youtube channel features a video of a club scene, accompanied by a thermometer on the right hand side. The more that people watch the video, the more scenes will get unlocked and the hotter the video will become. This seems to be the first experience of its kind and calls on people to share the channel not only to pass on something cool to their friends, but to actually get more out of the experience for themselves. Click on the image below to check the channel:

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