PUMA Pimp your Sole

PUMA India ran a massive on-ground crowd sourced activity combined with viral videos and high frequency social media activity which resulted into 50,000 fans in just 15 days and generated over 8 million impressions and a lot of happy faces. Killer campaign with a big creative twist which got people talking about it. Wouldn’t be shocked if it grabs something in Cannes.

Channel V Nokia’s IndiaFest – India’s answer to RFID

I recently posted examples of RFID use by Renault & Coke. Brands are jumping into combining RFID & facebook to create great experiences and sharing those great experiences. Channel V along with Nokia implemented RFID for the first time in India(correct me if I’m wrong) at IndiaFest 2011 and the brand got 12 million impressions. You can have a look at their video here:

 

Pepsi Social Vending

Yesterday, I posted about Coke’s Friendship Machine which gave 2 cokes for the price of 1 during friendship day. Just came across this Vending Machine by Pepsi, where you can gift your friend’s  a drink and they get a coupon as a text and they can redeem it at any other machine. Check the video here:

 

Mobile, Digital & Social Media Infiltration in India

Pretty interesting presentation about Mobile, Digital & Social Media Infiltration in India made by Simon Kemp from BBH. Some key highlights are:

• 10 billion mobile ads served every month
• 90 billion SMS’s sent in 2010 only through Airtel
• 67% population connected through mobile

Coke Friendship Machine

Coke setup this special dispenser to promote friendship on the occasion of friendship day with Ogilvy Argentine. You can have a look at the video below: